Planning without action is futile,
action without planning is fatal

Would you like to generate new customers, advertise your company, product and service, or make your brand better known? To achieve these goals, you have a variety of options, different media channels, types of advertising messages and strategies. The decision is often not easy and making the perfect choice is a complex process. On the one hand, it should fit your brand and your company in the best possible way, but on the other hand it should also have the greatest possible advertising impact on current customers and partners, as well as potential new customers. At the same time, it is important to achieve the optimal point between invested marketing capital and the results, more precisely the return on investment (ROI). We include strategic and financial aspects in the selection of the right media, so that you can implement an optimal target group approach with your budget.

Efficient media planning is a complex process that has to answer many questions. Which forms of advertising should be used through which channels, when and where should advertising be placed, in what way and with what budget? What is my advertising message, who is my target group and what are my campaign goals? In order to address all of these and other questions, a thorough analysis and planning, as well as the use of the results of advertising research, is required. The goal is to calculate the optimal use of your advertising budget through strategic and mathematical planning so that you can achieve your goals as best as possible, such as gaining new customers, increasing your brand awareness or sales. Without reliable planning, there is a risk that the advertising budget used will fizzle out and that the desired or required ROI will not be achieved. A large number of channels have to be checked and key figures calculated, which vary greatly depending on the type of campaign and medium.