Every journey starts with the first step

An innovative and growth-oriented idea forms the basis for every successful start-up. A big difference to founding a company in an established and proven environment is the fact that you are often in a young market and functioning and scalable business models first have to be analyzed, defined and established. A start-up usually goes through six phases. However, this is only a basic model and the transitions can be fluid.

1. The orientation phase (pre-seed) First, you need to develop your business idea and evaluate it according to its implementation possibilities. Second is an initial analysis of the market potential and of the target group you want to address. Every new customer is very important in the initial phase, especially for young companies. The question to be answered is what the value proposition is, f.i. the added value for potential new customers so that they buy your product or use your service instead of others.

2. The planning phase (seed) You already know your target group and their needs. Now it is time to refine your business model and create a business plan. Depending on the type of your business model, this could also include the creation of a minimum viable product. Only the most important core functions are developed so that they can be illustrated. It is similar with prototypes in technical areas. What is the scope of your idea and how can you visualize it with just a few measures? After you have completed these steps, you can already approach the first potential investors such as venture capitalists (VC), crowdfunding platforms or business angels, if you do not want to finance your company entirely yourself. The completion of the second phase marks the preparation of the actual start-up by analyzing and determining the framework conditions. Factors such as the choice of the location, the legal form, a financial calculation, as well as applications for funding are part of this.

3. The foundation phase (start-up) This phase is about the actual company founding, which is associated with many visits to authorities and the preparation of documents. We would be happy to support you in this process if you want to set up your company in Germany or Thailand. Our service includes the selection of the right legal form for you, support with the entry in the commercial register or the Department of Business Development (DBD), as well as for notarial certification and legal advice. In addition to the subsequent opening of a company bank account, general financial planning is crucial in order to secure your liquidity, as you usually make investments in the first few months. We are happy to support you directly in Thailand in all matters relating to tax advice and can provide you with experienced partner companies in Germany.

4. The development phase (1st stage) Your company is registered and legally competent. The next step is to generate the first sales and to take a close look at your competitive and market environment. The question to be answered is how you can sharpen your unique selling proposition (USP) even further. At the same time, the first recruitment takes place in this phase, so that you have enough manpower available to move your company forward.